In 2003, the original partners passed the place to its current trio of owners. Of the three, Rich and Sandy had worked at Winning from its early days, helping create and grow the place while benefitting greatly from the original owners' support of their artwork - the two ran a small theatre company which trained, rehearsed and performed at the coffeehouse during off-hours. The third, Bryan, was a friend of Rich's since childhood and had been involved with both Rich and Sandy in recycling/rehabilitating local neighborhood housing, before joining the theatre group.
Rich, Sandy and Bryan sought to preserve and evolve the original vision of a lively, catalytic coffeehouse. Merging the artistic endeavors of thier burgeoning theatre with the creative ecology of Winning's thriving culture, the three are building a unique model for integrating community with performing arts.
Today, Winning Coffee, q-Staff theatre and q-Staff homestead (the group residence) form a unique ecosystem within Albuquerque's extraordinary culture. Providing service and support to the diverse peoples of this extraordinary community is a privilege and an ongoing aspiration.